THE CONSCIOUS COMMITMENTS WE MAKE
RESPECT IS OUR STARTING POINT
We believe the value of a garment cannot be separated from the way its materials are obtained, handled, and transformed.
For Éllanno, responsible creation begins with a commitment to asking better questions.
Where does a fibre come from? How are the animals cared for? Who understands the material? How can its natural character be respected?
These questions guide the standards we seek to uphold.
ANIMAL WELFARE
Animals are central to the stories behind our fibres.
We believe they deserve respectful treatment, appropriate care, and consideration for their natural behaviours.
Our intention is to work with origins and production partners whose practices align with these principles.
RESPECT FOR COMMUNITIES
We recognise that the knowledge of local communities is essential to understanding the fibres they have worked with for generations.
Our approach seeks to value this expertise and preserve the connection between material and origin.
THOUGHTFUL USE OF COLOUR
Our first edition places particular emphasis on the natural shades of alpaca fibre.
By celebrating undyed materials where appropriate, we allow the inherent colours and characteristics of the fibre to inform our design language.
BEYOND SEASONAL USE OF COLOUR
We favour a storytelling approach built around editions rather than conventional seasonal collection cycles.
Each edition is intended to give space to a material, its origin, and the people behind it.
A CONTINUING RESPONSIBILITY
Responsible creation is not a single claim or a finished achievement. It requires ongoing attention to sourcing, production, material handling, and transparency.
We believe these conversations should remain open as Éllanno grows.
CERTIFIED INTEGRITY
Each Ellanno garment reflects global best practices and aligns with some of the world’s most respected certifications.
OEKO-TEX®️
Gurantees nothing harmful touches the skin.
RAS & RWS
Upholding animal welfare and full material traceability.
CRUELTY FREE SHEARING PRODUCTS
Ensuring the well being of every animal, every season
ISO 14064 & PERUVIAN CARBON FOOTPRINT
Setting measurable benchmarks for reducing environmental impact.
WRAP & FAIR TRADE PERU
Affirming dignity, safety, and fairness in every working environment.
BIOTRADE PERU & RCS
Supporting biodiversity, responsible resource use, and circular design principles